Alien Crop Ads; The Next Big Thing in Advertising
This ad for the adult website, MyPrivateDance.com is visible from the air by airline passengers as they approach Gatwick Airport in England. At first believed to be the work of aliens, it turns out to be a brilliant marketing idea from the folks at Sports Media Gaming, Ltd.
A district council spokewoman says the ad was placed in the field without permission and the council will take legal action if it isn’t removed. The aliens… er, I mean Sports Media Gaming, Ltd. says, “We’re not going to remove it at all.”
The Campaign to Protect Rural England is disgusted by the ad and a representative said, “It sets such a nasty precedent, using our landscapes just for advertisement.”
What an idiot. First of all, the ad is on private property and I’m pretty sure we can paint anything we want on our property and second, the land is obviously being used for farming and not just for advertising. Sheesh.
I wish I’d been the first to come up with the idea, but I’m not against borrowing it, so here’s my ad on the green of the 14th hole of a golf course as seen on approach to Orlando International Airport. I’ve already noticed a jump in traffic.
Source: CNN
Posted: June 21st, 2007 under Advertising.
Comments: 3
Comments
Pingback from » Blog Archive » Werbung im “Feldversuch”
Time: June 27, 2007, 7:12 am
[…] Flugzeugpassagiere mit dem Ziel London-Gatwick kamen vor kurzem in den Genuss eines Eyecatchers der dritten anderen Art. Überflogen sie das Feld eines in der Einflugschneise wohnenden Landwirts, konnten die aufmerksamen Reisenden in großen weißen Buchstaben und mit der Silouette einer an einer Stange posierenden exotischen Tänzerin verziert, die Internetadresse von myprivatedance.com erhaschen. Erste Befürchtungen, ausserirdische Touristen hätten nun nach den mysteriösen Kornkreisen eine neue Möglichkeit gefunden, uns bezüglich ihrer Lieblings-Touristenattraktionen digitaler Natur auf dem Planeten Erde zu informieren, wurden zunichte gemacht, als sich der Betreiber der Internetseite selbst für diese Werbeidee verantwortlich zeigte. Angeblich handele es sich dabei allerdings um eine nicht genehmigte Aktion, weshalb die Gemeinde diese Art der Werbung unterbinden wolle. Alternativen zu den englischen Privat-Tänzern gibt es natürlich auch bei uns. Diese Dame hat sich zumindest schonmal ihr schönstes Balettröckchen anausgezogen. […]
Comment from Mike
Time: January 9, 2010, 7:22 am
“First of all, the ad is on private property and I’m pretty sure we can paint anything we want on our propert” ?? This is about England, not USA. In England planning regulations are pretty fierce and can stop you doing almost anything even with your own property. They can certainly tell you what you can and cannot paint on anything that can be seen outdoors, and they can also control what use a piece of land is put to, ie whether it is for agriculture or advertising. In this country one cannot just put an ad where ever one wants.
Comment from Hammer
Time: January 9, 2010, 8:49 am
Mike, you need to have your sarcasm detector checked. Seems like you may be a quart low on your sense of humor as well.
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